During his enshrinement speech for the Pro Football Hall of Fame in 2006, iconic Oakland Raiders coach, NFL analyst, pitchman and video gaming namesake John Madden, seen that all the bronze busts commemorating Hall members in Madden Overdrive Coins Canton, Ohio, secretly speak to each other in the evening.

Now, by way of a combination of conversational artificial intelligence, augmented reality, 3D animation and facial motion capture, fans attending the Super Bowl Experience in Atlanta in the future, or who later check out the Hall in Canton, is going to be able to “converse” through an interactive version of Madden’s bronze bust.

You’ll launch an app and hold an iOS or Android phone or tablet when in front of Madden’s actual bust, and get your question – “Hey coach, the thing that was it like after Super Bowl XI getting carried from the field?” or “What could it have been like to Buy Madden NFL Overdrive Coins coach against Vince Lombardi?”