The particular EA Sports FC branding isn't a surprise Madden 23 Coins; the term was included in trademark filings in 2012, and VentureBeat journalist Jeff Grubb confirmed the name in a March chat with Giant Bomb.

Last year, The New York Times published an article that stated that FIFA was requesting EA to double the $150 million it was paying annually for the rights to its brand name. As of now, EA was reportedly beginning to wonder if it was worth the money the FIFA name would bring to its well-known game franchise.

"Basically, what we get from FIFA in a non-World Cup year is lettering on the back of the box in a world where most people don't even look at the box because they purchase the game online," Wilson reportedly told employees during an all-hands meeting.

FIFA announces that it will continue the annual soccer video branded by FIFA game

"The following "NFL2K" will not be an actual game. Here's what it could mean Perhaps in anticipation of today's announcement, FIFA declared yesterday that it was already cooperating with its new partner on "non-simulation" soccer game, which will be launched later this year. The phrase "non-simulation" brings to mind Take-Two's 2020 announcement of returning to the NFL2K franchise which will be able to circumvent EA's exclusive license to play NFL "simulation" sports by offering "non-simulation football game experiences."

However, FIFA claims that it is "engaging with world-class game developers Buy Mut 23 Coins, publishers of games firms as well as investors with regards to the creation of a significant new FIFA simulation football game for 2024." The group also says it will continue its tradition of annually numbered FIFA game releases alongside the new players.