Is the designer channel becoming an important sales channel that the household building materials industry is unable to access as the design market continues to grow as the flow entrance to the home decoration market? The importance of the designer channel in today's home building materials industry does not need to be stressed enough. Some ceramic tile brands and dealers who do well in this channel frequently gain both fame and profit; one is to obtain direct performance and profit, and the other is to increase the brand's popularity, reputation, and influence to a certain extent.However, there are advantages and disadvantages to everything, and the designer channel is no exception. Many ceramic tile brands and dealers in this channel have little impact, and in some cases, their input is greater than their output. In fact, the tile dealer mentioned at the beginning of the article joined a brand of specialty wall tiles that is well suited for the designer route, and he did exceptionally well in the designer channel. Why not take care of the designer channel?Because he believes it is difficult to control the designer channel, for two reasons: one is that the cost is prohibitively expensive, and the other is that designers always pedal multiple boats. The term "cost of designer channel investment" refers to the point at which a designer receives a return on his or her investment after a successful sale of goods. If you say it correctly, it is a rebate. If you say it loud enough, you might be eligible for a discount. And the term "pedal several boats" refers to some designers and many tile dealers who have established a relationship with goods and who offer rebates to consumers who promote their products.The majority of designers are not concerned with the quality of the home decoration of the clients they serve, nor are they concerned with the profits and reputation of the tile dealers who have established the relationship with the goods. They are only concerned with whether or not they will qualify for the rebate and how many points they will receive in return. It is difficult to expect them to recommend tile brands and products to home and business owners in a sincere manner. In this case, the price of tile to the owner is virtually high, while the profit to tile dealers is extremely low.All designers who place the product at the center of their design play a role solely to enhance performance. They have not played a significant role in the promotion of brand and dealer reputation and influence, or it is a type of designer channel promotion that does not raise awareness of the brand. Of course, it is arbitrary to assert that there are some disadvantages to the designer channel as a whole. The designer channel is not effective; instead, a specific analysis of the specific situation should be performed.First and foremost, it is important to understand that designer channels are divided into two categories: narrow and broad. To understand the difference between the narrow sense of the designer channel and the broad sense of the designer channel, we must first understand the different types of designers. Interior designers are divided into two categories: store designers and non-home building materials distributors. The store designer of non-home building materials dealer can be further subdivided into two types: designers of decoration and decoration companies and designers of interior design institutions.According to the former tile dealer, the designer channel has become a barrier to the development of foshan tiles dealers, with designers clearly distinguishable from store designers as they work for decoration companies or design institutions that primarily rely on the return point. The designer channel in its broadest sense is composed primarily of store designers, decoration company designers, and design agency designers; the designer channel in its narrowest sense is composed primarily of decoration company designers and designers of design institutions, who are primarily concerned with earning rebates.Tile brands and distributors should avoid relying on designer channels in a narrow sense, particularly in the case of low brand awareness, influence, and reputation. Ceramic tile brands and dealers with insufficient brand height invest excessively in designer channels, which not only reduces profits but also harms the reputation of the brand.However, for the designer channel in a broader sense, with the participation of store designers, tile brands and dealers must decide whether to concentrate on the current situation while also attempting to cultivate their own design marketing power, as they cannot rely solely on external design forces to bring goods.Second, we should note that the rapid development of the entire decoration industry has resulted in the weakening of the marketing role of designers, i. e., their discourse power in the decision-making of consumers' purchases of decoration materials is becoming smaller and smaller. This situation is distinct due to the varying degrees of development in the local economy and market.Because the marketing role of designers has been diminished, wall tiles dealers should devote their primary efforts and considerable financial resources to developing and maintaining the entire channel, as well as developing multi-channel and walking on multiple legs. The fundamental relationship with designers, on the other hand, must be maintained. After all, they are similar to the muddy water workers. Despite the fact that they may not necessarily encourage consumers to choose a brand, it is simple for consumers to abandon a brand - the power of bad words is enormous, as we all know.