What is more, Glu Mobile could bring fresh ideas to EA about ways to monetize certain names. For example, Glu recently relaunched an e-commerce shop in Design Home, making it the very first FIFA Mobile Coins game company to try out this special angle of in-game monetization. The company reported seeing positive early results from this initiative over the very last earnings call.

Growth at a fair price.It's worth checking the price that a provider is paying as it announces a significant acquisition. Across three popular test metrics, Glu Mobile looks just like a good value in the movie game industry.EA is spending $12.50 a share in cash to Glu Mobile investors, which puts the latter's price-to-free money flow multiple at 47.

On a forwards price-to-earnings basis, Glu trades at a multiple of 25, that looks like a relatively good deal in comparison to its bigger peer reviewed Zynga, which trades at a greater forwards P/E of 28. Glu is also a much better bargain on a price-to-sales basis with a multiple just below four, while Zynga trades at nearer to 6 times earnings, up there with the industry's leading gaming stocks.

EA's earned money to spare.EA entered calendar 2021 having loads of cash to reinvest or acquire top-notch studios for example Glu to extend its dominance from the Cheap FUT Coinss gambling market.The company generated $1.9 billion in free cash flow over the last four quarters.