Even popular sports titles like EA's NHL franchise saw growth last quarter with
FIFA Coins participation in the match up 13%. "Our fans are telling us that they need more of the EA Sports can provide," Wilson explained. "They're playing our games than ever before. They're spending more time with our content. And they're connecting with one another, the players, and teams and sports that they love during our experiences. "To capitalize on the growing interest in sports gaming, EA is planning an aggressive growth with its EA Sports lineup starting with its largest and hottest game, FIFA.

Launching new sports games.Soccer is the world's most popular sport, and there is no better way to capitalize on that interest than just by releasing more experiences on the greatest and fastest-growing gaming platforms, which are cellular devices. EA has experienced great success with FIFA Mobile in Asia where the sport has 21 million players. But there's much more to come.

It just recently announced a new license extension together with the Union of European Football Associations (UEFA), which is the governing body of European soccer. As part of the agreement, EA will establish multiple mobile offerings within the FIFA franchise, such as a free-to-play PC variation. The business believes that these games may hit 80 million gamers in more than 15 countries.

The pending deals to obtain Glu Mobile and Codemasters (LSE:CDM) will assist EA within this extensive expansion plan across EA Sports. Glu Mobile can help grow EA Sports franchises on cellular, granted the achievement Glu Sports has experienced its Harness Sports Baseball franchise. And now EA believes Codemasters, that owns high racing games such as F1, DiRT, along with Project Cars, will empower EA Sports to innovate and expand its worldwide market for racing amusement.

Wilson said on the recent earnings call this is only the start. EA is currently relaunching its college football business, which is presently under development. There's also an expansion in a different sport, which buy FIFA Mobile Coins Wilson would not name, starting next fiscal year.