Its own own comprehensive multimedia rights associate, Learfield IMG College and the Big 12 Conference, today announced the launching of an championship for all 10 member colleges. The event marks a first-of-its-kind for the Conference and provides advertisers elevated sponsorship opportunities by Mainline within a esports platform. Each Big 12 member college will play host to a championship featuring Mut 21 coins. Registration for the qualifying tournaments is available to all Big 12 students starting June 22, and closes.

Big 12 Now on ESPN+ will take the finals of each school championship, as well as Madden NFL from the Big 12 Championship rounds. The host of Big 12 This Week, bill Pollock, the syndicated radio series of the Conference, will call the action. Institutional radio play-by-play announcers for broadcasts will join him. Learfield IMG College has teamed with Mainline for its creation for many Madden NFL of this championship. "This really is a superb chance to engage in an emerging space on a Conference-wide degree," said Big 12 Commissioner Bob Bowlsby. "This opportunity is a unique way to give initial content from within a competitive environment during these challenging times.

Learfield IMG College, which has managed the Big 12's conference-level multimedia rights holds sports multimedia that is human rights arrangements with all 10 member institutions. This esports venture together with the Big 12 Conference and Mainline marks yet another step in the vision also to innovate for the faculty and new partners and to amplify its technology and media focus of Learfield IMG College.

"We've stayed steadfast in our commitment to deliver for our partners, in a changed environment of social distancing and college sports on pause," said Learfield IMG College Chief Content, Development & Strategy Officer Rob Schneider. "Esports represents a massive opportunity to expand our traditional sports marketing offerings to brand partners, both now and when sporting resume, and we're pleased to lean in with the Big 12 to create a unique offering because of its member schools, students and lovers. Working with an established esports technology pioneer like Mainline affords both the schools and brands another highly effective means to get in touch with students who like to buy Madden nfl 21 coins game and compete."